HIPSTER CREATIVE DESTRUCTION:
Case Study: University of Salford Manchester
Who is an Entrepreneur:
Entrepreneurs are creative and innovative, and make existing products and technologies obsolete in their pursuit for innovation (Schumpeter, 1934). Yet, there's the argument that the Hipster is a consumer not a producer of culture (Greif, 2010).
Consultation with creative entrepreneurs in Greater Manchester:
- Interviews - 17 one-to-one guided interviews
- Online survey - 37 respondents
- Creative not restricted to one sector: PR/Marketing/IT/Arts & Crafts
Traditional workforce demographics: 1/4th held a corporate job
- Occupy non-traditional business spaces: Communal work space (e.g. churches, incubators, etc.). Dont want to spend the money
- Manchester as an attractive place to set up a business: run down historic places are good.
- Not accessing mainstream financial support: 49% non traditional sources, mentors, Peer networks, kickstarter.
- Generators of new cultural opportunities: Engagements, involve people,
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