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EntHead Podcast: For Entrepreneurs, By Entrepreneurs!

About EntHead EntHead was founded on the premise of growing and publishing entrepreneurial knowledge, for entrepreneurs, by entrepreneurs. The vision is to help business owners move them, and their clients, beyond profitability and into a valuable entity others want to know and trust. EntHead is the only organization with a daily Podcast focused on growth and outcome based content, dedicated to helping entrepreneurs value their business by growing, to include business expertise, free tools, streamlined techniques, and lessons learned from those who’ve done it before them!
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Dec 7, 2016

HIPSTER CREATIVE DESTRUCTION:
Case Study: University of Salford Manchester

Who is an Entrepreneur:
Entrepreneurs are creative and innovative, and make existing products and technologies obsolete in their pursuit for innovation (Schumpeter, 1934). Yet, there's the argument that the Hipster is a consumer not a producer of culture (Greif, 2010).

Methodology:

Consultation with creative entrepreneurs in Greater Manchester:

  • Interviews - 17 one-to-one guided interviews
  • Online survey - 37 respondents

Study Findings:

  1. Creative not restricted to one sector: PR/Marketing/IT/Arts & Crafts
    Traditional workforce demographics: 1/4th held a corporate job
  2. Occupy non-traditional business spaces: Communal work space (e.g. churches, incubators, etc.). Dont want to spend the money
  3. Manchester as an attractive place to set up a business: run down historic places are good.
  4. Not accessing mainstream financial support: 49% non traditional sources, mentors, Peer networks, kickstarter.
  5. Generators of new cultural opportunities: Engagements, involve people,

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