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EntHead: High Ticket Sales Advice| For Entrepreneurs, Coaches, & Consultants | To Increase Quality, Value, & High Ticket Sales

10 Minute Daily Show, by Dr. Matthew D. Gonzalez, Chief Enthead - 'The High Ticket Sales Advisor'! Enthead Provides: • High Ticket Growth Resources, • For Professionals who want to increase knowledge to attract high paying clients, • By Entrepreneurs with highly valued fees, • So that you and your organization can generate high ticket sales!
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EntHead: High Ticket Sales Advice| For Entrepreneurs, Coaches, & Consultants | To Increase Quality, Value, & High Ticket Sales
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Now displaying: February, 2017
Feb 28, 2017
Take it with you @RyanSeacrest asks...What is Your Showbiz that Can Lead to Business Growth? After reading and reviewing multiple stories, articles, biopics, and history, the story of Ryan Seacrest unveils he's more of a business growth advisor than he is an entertainment personality. To be as successful in business as he has, consider:
  • Answer what is your showtime or show business effort that leads to other business opportunities behind the scenes?
  • Before taking on an endeavor, where can you take that opportunity to the next steps, and to the next level?
Aligning with mentors, advisors, and making the most of every opportunity means looking behind the horizon to the next business! Visit Enthead @ any of the following: Newsletter: http://www.Enthead.com Like Us on Facebook: http://www.Facebook.com/Enthead LinkedIn: https://www.linkedin.com/in/enthead Twitter: https://twitter.com/EntHeads Instagram: https://www.instagram.com/enthead_podcast/ YouTube: https://www.youtube.com/channel/UCOU4oNZWSMuh0ieELrAMcTg iTunes: http://enthead.libsyn.com/rss Stitcher: http://www.stitcher.com/s?fid=101938&refid=stpr iHeartRadio: https://www.iheart.com/show/263-enthead-podcast-fo/ FREE Pricing for Profit Download: http://enthead.com/pricing-for-profit FREE Celebrity Business Lessons: http://enthead.com/videos FREE Driving Consumer Behaviors that Profit Download: http://enthead.com/consumer-behavior-for-profit
Feb 28, 2017

Greg Webb, Consultant as a Regional Vice President at Securus America, answers why strategy and tactics fail due to a lack of execution with Key Performance Indicators (KPI). Greg further answers:

  • What a KPI is used for in business?
  • Developing a scoreboard that tracks in terms of time, with leading or lacking indicators?
  • Answering what a lagging indicator is in business?
  • What are the different types of indicators?
  • How a business can measure KPIs?
  • Measuring daily with the future in mind?

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Feb 24, 2017

Jonathon Dunford, of Dunford Enterprises, discusses how he prioritizes and manages his multiple business endeavors through project management techniques. Jonathon helps to answer:

  • What types of project management methodologies do you use with your technology related projects?
  • How do you lead/inspire those working on your teams, even if their virtual, to ensure they come in on time and within budget?
  • What quality standards do you use to make sure it reflects both yours and your clients standards?
  • Are their any PM tools/processes/techniques you use to help you run your business?
  • Any final lessons learned regarding business growth techniques that you'd like to share with the Enthead listeners?

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Feb 23, 2017

 

The PMI discusses the following three areas to help you plan quality:

  1. Plan Quality
  2. Perform Quality
  3. Control Quality

We review the following quality concepts, authors, theories, and best practices to consider adopting as you grow your products/services:

  • Six Sigma
  • ISO9000
  • Just In Time
  • Total Quality Management (TQM)
  • Capability Maturity Model Integration (CMMI)
  • PDCA (Plan Do Check Act)
  • Kaizen
  • Crosby Zero Defects
  • Juran
  • Deming
  • Ishikawa: Fishbone Diagram

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Feb 22, 2017

NASDAQ Bell Ringer, and former tax business owner, JR Rivas shares how he went from not knowing anything about Facebook Ads to growing his business...without a website! At the age of 22, he's been moving the needle through ClickFunnels, Facebook Ads, and Digital Marketing. JR further answers:

  1. How did you begin to choose ClickFunnels and advertising in general as a business growth mechanism?
  2. What mistakes do you often see when business owners are attempting Leadpages or ClickFunnels for the first time?
  3. Are their strategies to integrate Youtube subscriptions, fFcebook ads, and/or other social media initiative along with ClickFunnels, all together, to help promote a product/service?
  4. Do you have a case study that you'd like to share where you went from 0 to something realistic in terms of number of sign ups, or actual dollar sales that exceeded your expectations?
  5. What business growth initiatives do you help your clients with in terms of advertising and/or ClickFunnels?
  6. Are their any other tools/processes/methodologies, outside of the one's we've discussed, that you use to help you run your business that you'd like to share with the Enthead listeners?
  7. What business growth lessons learned would you like to share with the Enthead listeners that we've missed?

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Feb 21, 2017
Take it with you Ryan Rukosky discusses his move to Oversight Financial and furthers the mini series on Raising Prices. He further discusses raising prices through:
  • Bundling
  • Discounting
  • Averaging Work  One Person Does per Service
  • Knowing your Costs of Goods Sold
Keeping the value must be evident even though discounting is occurring and ROI margin must be within scope. Lastly, the discussion of keeping the value high means keeping the name of the business going from one generation to the next. Visit Enthead @ any of the following:
Feb 20, 2017

Lena Elkins discusses how to further capture the millennial market through problem solving, live video, and tools to help businesses grow! Lena shares her best practices in digital marketing, social media, and live video tips, to include answering:

  1. What areas of digital marketing, specifically with video, do your customers require the most?
  2. Are their strategies in using social media you find work best served when a business is trying to grow?
  3. What aspects of being a digital nomad do you find the most difficult in terms of business growth?
  4. Are their any tools/processes/procedures  that you use to help you run your business that you'd like to share with the Enthead listeners?
  5. Are their any business growth lessons learned that you'd like to share with the Enthead listeners?

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Feb 17, 2017

Alisha Schenck, Facebook Ads professional, discusses her experiences as a digital marketer in terms of starting Facebook as a medium to grow your businesses. She describes it as the largest platform and further answers the need to level your mission and emotions to reach the mental space of the customer. She further answers:

  1. When is it the 'right' time to begin thinking about FB ads as a part of their marketing campaign?
  2. What is different about FB Ads compared to other forms of social media ads?
  3. What type of content does well and what elements should exist in every Facebook ad for the business that is ready to grow?
  4. What are some questions about FB ads that people don't ask you that you wish they did regarding growth?
  5. What tools/techniques/processes do you use to help you run your business, outside of media/marketing, that you think would be helpful for the Enthead listeners?
  6. Are their any final growth lessons learned you'd like to share with the Enthead listeners?

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Feb 16, 2017

S.W.A.G. (Silly Wild A$$ Guess) types of estimating shouldn't be a norm for a project. Rather, focus on controlling your estimating techniques so that 70% of projects, in certain industries, don't continue to come in over budget. There are four areas every business owner needs to manage when it comes to project costs:

  1. Planning Costs
  2. Estimating Costs
  3. Budgeting Costs
  4. Controlling Costs

Project estimating is much different than managing your own personal budget. Create a consistent method to manage your own project costs internally and for your client's projects. Time is money!

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Feb 15, 2017

Knowing what a Millennial wants first, isn't necessarily the first step. Understanding who they are first might move the needle toward getting them to consider your products. Hector Santiesteban explains the millennial mindset in terms of business growth by answering:

  1. What skills, in relation to entrepreneurship, do you find millennial are desiring the most, or do they lack the least?
  2. Are their areas of business, services, products that you're seeing millennial's like to gravitate toward in growing their business?
  3. Are their growth areas of business or trends you're seeing millennial's move their business to that are gaps?
  4. What tools/processes/procedures do you use to help you run your business that you'd like to share with the Enthead listeners?
  5. Any final lessons learned regarding business growth that you'd like to share with the Enthead listeners?

BONUS PODCAST: DOING BUSINESS WITH INTEL!

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Feb 14, 2017

Ryan Rukosky interviews Mosche Kopolow who discusses tactics to work in vs. on the business! He finds most actually do keep an eye on costs, however some tend not to due to ego. Mosche further answers:

  • Hiring a marketing individual vs. spending on marketing
  • Hiring an accounting person vs. outsourcing accounting
  • What's the right process of people, technology, and money
  • Reviewing numbers or the business, daily, weekly, vs. monthly
  • Planning and the review of the plan vs. actuals
  • How and who everyone looks to for accountability
  • Employee motivation and turnover rates
  • 4 Squares of measuring productivity

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Feb 13, 2017

Stephen Palmer, from NicheAround, discusses how he grew his organization through blogging and monetizing enough to quit his job. Stephen further discusses:

  1. How can a business grow using blogs as a tool, especially if they're established as a business?
  2. Once a blog has started and has begun to grow, how can one infuse product/service launches into a blog as a strategy?
  3. Are their new areas of digital marketing coming on, or existing areas changing, that you foresee trending in the next 6 months?
  4. What tools/processes/techniques do you use to help you run your business that you'd like to share with the Enthead listeners?
  5. Any final business lessons learned regarding business growth that you'd like to share with the Enthead listeners?

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Feb 10, 2017

 

Lindsey Mccaffrey discusses content that can be most compelling to include the most important...About Us page! Lindsey further answers:

  1. What are some common content elements that make someone's message strategic, persuasive, and compelling?
  2. Are their differences in the type of content that should be put forth in a B2B message vs. B2C?
  3. Are their trends in blogging/copyrighting/content development that you see in the next 12 months?
  4. Are their any tools/processes/procedures you use to help run your business that you'd like to share?
  5. Any final lessons learned or advice regarding business/entrepreneurialism you'd like to communicate to the Enthead listeners?

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Feb 9, 2017

70% of projects, in certain industries, are late because of poor time management. Project scheduling can begin as soon as the scope is complete. Furthermore, there are four areas every business owner needs to manage when it comes to project scheduling:

  1. Time Planning
  2. Time Estimating
  3. Time Scheduling
  4. Time Controlling

Project scheduling is much different than managing your own personal time. create a consistent method to manage your own project schedules internally and for your client's projects. Time is money!

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Feb 8, 2017

Angela Moore, from Six Degrees Digital Marketing, discusses multiple marketing techniques and strategies to effectively create, market, and remarket products/services to your intended audiences. Her firm's specialty is now video marketing and tactics, however her experiences have spanned the SEO and digital marketing space for years. Angela further discusses:

  • % of organizations using video to market
  • Video production tactics to move products/services
  • Clarity on digital marketing for growth purposes
  • Tools and techniques to run your digital marketing campaigns
  • Lessons learned in business growth!

At the end of the Podcast, listen to the bonus Doing Business With Google episode as found on Enthead's YouTube Channel!

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Feb 7, 2017

Invest in you, your business, and your clients to show value can help your clients  swallow price increases. Being connected in with clients and word of mouth is still the best form of advertising. Ryan Rukosky, financial management advisor, provides further examples on how to increase prices, to include:

  • Letting your clients know what and how you're going to spend the additional revenue!
  • Create a portfolio of your clients purchases
  • Develop a portal for your clients and market within the portal
  • Provide clients 24/7 access to your clients documentation online
  • Hosting an event to get to one another, plus their networks for further clients
  • Refocus on customer service efforts, to include focusing on issues and paying more to those who help you (e.g. virtual assistants, employees, etc.)
  • Conduct a poll by asking them about their needs
  • To demand respect, means you have to give respect
  • Lastly, ask yourself, would you pay your own price increase

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Feb 6, 2017

Professional copywriter Maria Carras discusses how she keeps her client's marketing message consistent across social media platforms with solid quality measures. Maria further discusses:

  1. What strategies exist to help creative entrepreneurs add to their social media networks?
  2. Are their lessons you learned from your experiences helping film awards campaigns that now translate as a  business owner?
  3. What types of copyright methods do you help businesses with and what don't they ask they you wish they would?
  4. Are their any tools/processes/procedures you use to help you grow your business that you'd like to share with the Enthead listeners?
  5. Any final lessons learned regarding business growth that you'd like to share with the Enthead listeners?

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Feb 3, 2017

 

A review of Scope Management to effectively manage your projects by starting with a project charter, building scope statement, determine what is and is not in scope, developing goals, a budget, and timeline are paramount to avoiding scope creep. This is the first of a 10 part series on project management skills. Other podcast episodes include:

  1. Scope Management
  2. Time Management
  3. Cost Management
  4. Quality Management
  5. Human Resource Management
  6. Communications Management
  7. Risk Management
  8. Procurement Management
  9. Stakeholder Management
  10. Integration Management

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Feb 2, 2017

 

Daniel Ndukwu describes growing one's tribe by helping grow your clients, and maybe focus less on social media itself. Psychological triggers through strategies of growth building can include knowing one client at a time, grow them together, growth hacking, micro-niching, micro-content, and other concepts to include:

 

  1. What specific psychology, writing, and smart content variables help to build a tribe?
  2. Is there a process for determining if your tribe has the potential to grow the organization?
  3. Are there example “growth hacking” strategies and psychological triggers that can help an organization's client base grow?
  4. What are the 'wrong' areas people are spending on and what should they be spending it on in terms of business growth?
  5. What type of strategy do you suggest an organization who's in business do to adjust their client base to grow?
  6. Are their trends you see in the next 6 months to get someone to grow
    their tribe?
    7. What types of processes/tools/techniques do you use to help you run
    your business that you'd like to share?
    8. Any final lessons learned regarding business growth for the Enthead
    listeners?
     
     
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Feb 1, 2017

A review of the Project Management Institute's (PMI) 10 knowledge areas are discussed to help your grow your skills, and your business. The 10 project management knowledge areas, from (PMI) include:

  1. Scope Management
  2. Time Management
  3. Cost Management
  4. Quality Management
  5. Human Resource Management
  6. Communications Management
  7. Risk Management
  8. Procurement Management
  9. Stakeholder Management
  10. Integration Management

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