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EntHead: Crypto Currency Trends and Insights| For Investors, Traders, and Fanatics| To Make Financial Decisions in Search of Portfolio Growth

• 30 Minute Weekly Show, by Dr. Matthew D. Gonzalez (www.Enthead.Club) and Rafael Santos (www.CryptoCurrencyAltcoins.com), who are both Crypto Currency Fanatics, Block Chain Enthusiasts, and Financial Investors and Traders. • Being an Enthead (someone who has an entrepreneurial mindset), and Crypto Currency Altcoin trader and investor, is about doing the research to build your skills, knowledge, and understanding in the crypto currency and blockchain space. • Dr. G. and Rafael have a combined 30 years of experience in the financial and technological industries helping to bridge the blockchain and crypto currency ecosystems. • Their viewpoints provide tools, tactics, analysis, trends, and events to help our club of listeners make financial decisions in search of portfolio growth.
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Aug 28, 2017

 

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A review of the study 'The impact of online brand community characteristics on customer engagement'.

Stimulus-Organism-Response paradigm by Woodworth 1954

RQ: What motivates customers to engage in the brand communities?

Questionnaire survey of 430 Facebook users

4 Variables: Unique characteristics:
1) information quality,
2) system quality,
3) virtual interactivity, and
4) rewards

Results reveal that:
1) each of the characteristics positively influences customer engagement
2) Strongest were information quality and virtual interactivity bearing the strongest influence.
3) Customer engagement also exhibits a strong positive impact on brand loyalty.

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