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EntHead: High Ticket Sales Advice| For Entrepreneurs, Coaches, & Consultants | To Increase Quality, Value, & High Ticket Sales

10 Minute Daily Show, by Dr. Matthew D. Gonzalez, Chief Enthead - 'The High Ticket Sales Advisor'! Enthead Provides: • High Ticket Growth Resources, • For Professionals who want to increase knowledge to attract high paying clients, • By Entrepreneurs with highly valued fees, • So that you and your organization can generate high ticket sales!
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EntHead: High Ticket Sales Advice| For Entrepreneurs, Coaches, & Consultants | To Increase Quality, Value, & High Ticket Sales
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Now displaying: Page 7
Jan 16, 2017

Dr. Matthew D. Gonzalez, Chief Enthead, reviews the latest changes with YouTube videos and provides 7 Ideas to help you bring your products/services to life on video. Ideas and changes to YouTube include:

  1. Content, you have 3 minutes to keep someone's attention, YouTube's algorithms like longer videos that have people watching longer.
  2. Interactive engagement
  3. Mobile, annotations, cards, end notes
  4. Video titles should be interrelated
  5. Use transcripts as your description
  6. Thumbnail images
  7. Keep up with Algorithm changes and research

Visit Enthead @ any of the following:

Jan 13, 2017

 

SEO Company, http://aardvarkworks.com/

Burt Ropiha, SEO & Internet Marketing Consultant, discusses how Google Analytics, SEO, and Digital Marketing are not one in the same and how each one is very different with varying outcomes. Burt further answers:

  1. What are some common metrics within Google analytics that can help perform market research?
  2. What other methods outside of analytics can you recommend to perform market research?
  3. Video is supposed to be really huge in '17...what aspects or topics must every video include to be successful on YouTube or on a website?
  4. Are their growth techniques you've successfully implemented for your clients to help produce growth through SEO and/or digital marketing?
  5. Are their any tools/processes/procedures you use to run your business that you'd recommend to the Enthead listeners?
  6. Any final business growth lessons learned you'd like to share with the Enthead listeners?

Possible Resources include:

  • https://www.clickfunnels.com
  • https://www.leadpages.net
  • www.optimisepress.com
  • https://www.semrush.com
  • https://majestic.com

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Jan 12, 2017

Tim Sanders, former employee at Broadcast.com with Mark Cuban, and CSO at Yahoo, discusses solid case studies and lessons learned in sales, leadership, business, growth and entrepreneurship answering questions to include:

  1. What are some of the lessons learned you convey in 'Dealstorming'?
  2. How do you bridge sales and leadership together so that growth entrepreneurs can behave and prosper like their larger counterparts?
  3. What are some common areas of sales/marketing you help organizations with, but wish they would ask you about other areas that they're missing?
  4. Are their areas of team development you believe can help an organization/entrepreneur strategize toward improving sales?
  5. What tools/processes/techniques do you use to help grow your own business that you'd like to share with the Enthead listeners?
  6. Any final lessons learned regarding business you'd like to share?

Visit Enthead @ any of the following:

Jan 11, 2017

 

Joshua Koch, financial strategist, discusses the methods of financial growth specifically for entrepreneurs. Topics include:

  1. Key methods to free up cash to invest for the future
  2. Evaluating and measuring growth through budgets
  3. Financial performance in the face of organizational growth
  4. Factors toward valuation of an organization and traction
  5. Considering the state of the industry in relation to organizational growth

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Jan 10, 2017

John Rukosky, from Rukosky and Associates, provides us with his decade of business experiences, specifically regarding planning and taxes, by responding to topics such as:

  1. Tax changes in 2017
  2. What he wishes business owners would ask him that they're not asking
  3. Tax trends with the new Presidency in the USA
  4. Tools/processes/procedures toward financial management to run your business
  5. Final lessons learned regarding taxes and financial management

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Jan 9, 2017

Veteran podcaster Ryan Rukosky, from Rukosky and Associates, makes us aware of issues surrounding Crowdfunding, Lending, and Financial Growth to includes:

  1. What we need to be wary of regarding online lending
  2. SBA funding desires and wants
  3. Rollover of Business Startup (ROBS)
  4. Timing of when to seek funding
  5. Partnering and mentoring toward financial growth
  6. Crowdfunding as a financing option
  7. Final lessons learned regarding funding/financing

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Jan 6, 2017

David James, from Business Growth Digital Marketing, provides digital marketing strategies to help businesses grow. Topics include:

  1. What growth strategies can an organization who desires to grow adopt in relation to social media?
  2. Is there a process you recommend to list building that eventually leads to sales?
  3. What trends do you see in digital marketing in the next 6 months?
  4. Are there any tools you use to run your business that you'd like to recommend to the Enthead listeners?
  5. Are there any final business lessons learned you'd like to share with the Enthead listeners?

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Jan 5, 2017

 

A question, posted on Quora, asks: How Do Entrepreneurs Deal With the Risk of Failure? Enthead takes a shot at answering the question by discussing:

  1. Negative correlation between entrepreneurship and and risk
  2.  Avoid Risk by planning (quantitatively and qualitatively)
  3.  Have a backup plan if the business doesn't work

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Jan 4, 2017

A question, posted on Quora, asks: What is the biggest problem that entrepreneurship itself is facing? Enthead takes a shot at answering the question by discussing:

  1. Quality of Content
  2.  Little Research
  3. Pricing Too High or Too Low
  4. Planning

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Jan 3, 2017

 

Ramon Beccera, Sales Associate, dives into the realm of pure sales. Spoken like an experienced and seasoned salesman, Ramon has experiences in multiple industries where he discusses:

  1. Going all in without a Plan B
  2. Sales methodologies
  3. Tools/techniques to improve sales
  4. Trusting the process of sales and not just the results
  5. Final lessons learned regarding taxes and financial management

Visit Enthead @ any of the following:

 

Jan 2, 2017

 

Elon Musk starts our new year off in our Luminary Lunes series featuring quite the visionary. We review Elon Musk's entrepreneurial traits, and most of all, his guiding question that has led him to his endeavor as CEO & CTO of SpaceX and Chief Product Architect at Tesla, Chairman of SolarCity, and CoFounder of PayPal.

What things would have the great impact on the future of humanity's destiny?

  1. Internet
  2. Renewable energy sources
  3. Space colonization


Entrepreneurial Traits to live by:

  1. Have a high pain threshold
  2. Great product/service to stand out above the competition to become the trusted brand
  3. Seek criticism (especially from friends and take the approach that you're wrong)

New Opportunities

  1. Electric Transportation
    -Boring Company
  2. Genetics
    -Solving Diseases
  3. Brain/Computer Interface
    -Neuron level with Intelligence Augmentation

Beyond the Horizon

  • Brain Internet, Upload your thoughts to the cloud
  • Idea is no one person or population would be behind the learning curve

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Dec 30, 2016

Devin Thorpe, social good journalist, author, and speaker unveils a new area of investing where your organization can make an impact for social good. Areas discussed include:

  1. Models to implement impact investing
  2. Organizations who are doing impact investing well
  3. Crowdfunding trends...where impact investing meets
  4. Tools/processes/procedures to run his business
  5. Final lessons learned for the Enthead listeners

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Dec 29, 2016

 

Christy Laverty, media strategist, discusses publicity and press related topics in terms of generating attention, to include:

  1. Variables to generate publicity
  2. What holds people back from generating press
  3. Best practices to generate press
  4. Trends within publicity in the next 6-12 months
  5. Final lessons learned for the Enthead listeners

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Dec 28, 2016

Tina Marie, serial entrepreneur, reviews her experiences with her clients and job related experiences regarding:

  1. Industry-wide workflows to grow
  2. Bookkeeping and tracking
  3. Digital methods to create profit in the next 12 months
  4. Tools/Processes to run her business
  5. Final lessons learned for the Enthead listeners

Visit Enthead @ any of the following:

Dec 27, 2016

 

Susan McVea, Sales Consultant, discusses and stresses market research as step one to help you identify what your clients need, however it's a step often over looked. Further areas of sales discussed include:

  1. Proven Sales Strategies
  2. Earning new clients within 30 days
  3. Patterns in sales within the next 12 months
  4. Turning around a poor performing product/service
  5. Tools/procedures used in running his business
  6. Final lessons learned for the Enthead listeners

Visit Enthead @ any of the following:

 

Dec 26, 2016

FREEBIE AT THE END OF THE EPISODE! VISIT THE FOLLOWING LINK:

www.getoncameraconfidence.com/enthead

Ian, from Get On-Camera, discusses his hacking techniques and methodologies to reduce your fear of being on camera to help you promote your products/services to include:

  1. Positive business vibe on camera
  2. Techniques to reduce the fear of being judged when launching a product or service
  3. How often should one look at their measurements (e.g. daily/weekly)?
  4. Common successful traits on camera to create product videos
  5. Tools/procedures used in running his business
  6. Final lessons learned for the Enthead listeners

Visit Enthead @ any of the following:

Dec 23, 2016

 

Cinthia Pacheco, Digimorphs, discusses the use of Google Analytics, plus other tools to help measure marketing and website content. She goes on to answer the following questions:

  1. What should the entrepreneur/business owner know about what Google Analytics actually tracks?
  2. How can one start planning, and what should they prioritize, when they measure using Google Analytics?
  3. How often should one look at their measurements (e.g. daily/weekly)?
  4. How can one tie return on investment of their products/services using Google Analytics?
  5. Aside from Google Analytics, are they're any other tools/processes/procedures you use to run your business that would help listeners?
  6. Any final lessons learned you'd like to mention to our Enthead listeners?

Visit Enthead @ any of the following:

 

Dec 22, 2016

Enthead hits Episode #100!!!!

Ryan Rukosky, cohost for Enthead and VP of Rukosky & Associates, interviews Dr. Matthew D. Gonzalez about Enthead's new service called 'Doing Business With...', a weekly video featuring organizations who hire and partner with smaller to medium sized organizations to help them gain a competitive advantage.

Criteria for selecting an organization each week to feature via video is contingent upon the larger organization meeting one of three criteria:

  1. Capital or Diversity Fund to Support Entrepreneurs
  2. Innovation Lab
  3. Business Process Improvement efforts

These larger organizations, in turn, seek smaller organizations to partner with by assessing the smaller organizations:

  1. Cultural Values
  2. Trustworthiness
  3. Insurance limits
  4. Buying Power
  5. Responsibility
  6. Supportive Tasks
  7. Data to show partnership between the smaller/larger organization is continually beneficial

Visit Enthead @ any of the following:

Dec 21, 2016

Upon reviewing a Reddit post, I was inspired to discuss the Pros/Cons of earning an MBA in the face of becoming an entrepreneur. Without having an idea yet to start a business, I decided to continue with my schooling until I was ready with an idea to implement as an entrepreneur. However, if you have an idea and are considering pursuing an MBA, here are some pros/cons:

Pros:

  • Learn more advanced financial theories/concepts
  • Scenario based analysis in business
  • Case study method
  • Time to gain leadership skills and experience

Cons:

  • Funding the MBA
  • Opportunity cost of not pursuing your idea
  • Potential lack of leadership skills and experience
  • Time value of money

Bottom line, it is my belief that getting an MBA will help you become a better entrepreneur!

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Dec 20, 2016

 

With 1.4 Billion individuals within the Chinese marketplace, much of the environment has gone untapped. The western world's version of social media does not include Facebook or Twitter. Rather, the internet is highly regulated away from the western world of marketing.

These versions of social media will help you crack China's social media market:

  • WeChat: Messaging
  • Line (Tawain): Messaging
  • Youku: Video
  • Weibo,Social Media
  • QQ, Messaging

Facebook is strongly pushing the Chinese government to allow their social media become regulated in China!

Visit Enthead @ any of the following:

 

Dec 19, 2016

 

Jack Dorsey has been running two tech heavyweights: Twitter and Square. He didn’t complete college, and has the belief regarding ideas to “get it out of your head and start working on it”. His further belief is to start a company to to help solve problems in the world.

Jack learns from mistakes and he learns at the pace that he needed to learn
He professes that "I Never Wanted to Be an Entrepreneur". Rather, his beliefs are to:

  • Pick a movement, pick a revolution, and join it.
  • Pick something you believe in, that you want to make an impact in,
  • and then question everything inside those companies or movements."

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Dec 16, 2016

Millennials want to influence their society and are attracted toward authenticity. Roughly 1300 millennials were surveyed regarding how they learn to trust organizations they wish to conduct business. Results discussed include:

  • 43% of Millennials ranked a brand’s authenticity over a brand’s quality of content
  • 33% of Millennials rely mostly on blogs before they make a purchase decision
  • Millennials feel they have to trust your company first before they even consider becoming a buying customer
  • Persuading Millennials to follow through on a call to action is  easy once you have built a relationship

Visit Enthead @ any of the following:

Dec 15, 2016

 

Educators are "the programmers" of self-employment. Effective Techniques to help shape and mold your customers, through the products/services you offer, is to see yourself as an educator.

Techniques to 'program' and entrepreneur through mentoring, coaching, product, and service offerings include:

  1. Competitions (compete against themselves)
  2. Socratic method
  3. Test Debug through Feedback

 

  Visit Enthead @ any of the following:

 

Dec 14, 2016

STUDY:
Using data on software start-ups from 1990 to 2002, researchers unveiled that collective sense-making in starting a company to pursue a trend can result in consensus behavior among entrepreneurs and venture capitalists.

RESEARCH:
Market search is a critical part of the entrepreneurial process, as entrepreneurs enter new markets to find high-growth areas.

FALSEHOOD:
When spectacular financing results in a collective overstatement of the attractiveness of a market, a consensus emerges that the market is rich, and the path is cleared for many entries, including those that do not have a clear fit.

RESULT:
When failures render a market unpopular, only the most viable entrants will overcome exaggerated skepticism and enter, taking the non-consensus route. Venture capitalists likewise exhibit herding behavior, following other VCs into hot markets. The consensus entrants are less viable, while non-consensus entrants are more likely to prosper.

CONCLUSION:
Non-consensus entrepreneurs who follow, then unfollow the trends, are most likely to stay in the market, receive funding, and ultimately go public.

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Dec 13, 2016

STUDY:
This podcast focuses on a cross-sectional study among 277 Dutch entrepreneurs investigating how entrepreneurs’ job demands relate to their work-related
strain and work engagement, as well as their feelings of success.

RESULT:
Results of the study show that:

  1. Work-related strain is related to both less personal and less financial subjective business success.
  2. Work engagement is related to higher personal, but not financial subjective business success.
  3. As predicted by the JD-R Model, both high job demands and low job resources predicted work-related strain.
  4. In contrast to findings of other studies, high job demands are not related to low work engagement, only having low job resources did.

CONCLUSION:
Entrepreneurs can achieve an important advantage over other entrepreneurs
if they can learn to deal effectively with job demands and work-related strain.

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